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Women Empowering Themselves: The Rise of Female Gun Entrepreneurs
In recent years, there has been a significant increase in the number of women purchasing handguns, especially those that are small enough to conceal. However, many women have found themselves frustrated by the lack of firearm accessories tailored to their needs. In response to this gap in the market, a growing number of female entrepreneurs have taken matters into their own hands and started their own companies to cater to the specific needs of female gun owners.
One such entrepreneur is Lorelei Fay from Boise, Idaho. After obtaining her concealed carry license, Fay found it challenging to find a suitable holster for her Sig Sauer semiautomatic handgun. Drawing on her sewing skills that she learned from her mother, Fay decided to create her own solution: an elastic belly band with a holster and pockets for backup magazines. When her friends saw her creation, they were impressed and wanted one for themselves. This led Fay to launch her company, Miss Concealed, in 2014, offering a line of holstered corsets called Hidden Heat.
Fay’s products quickly gained popularity, with sales exceeding expectations. In 2015, her revenue reached $200,000, with a significant portion of that coming in the last three months of the year. The demand for her products surged following a mass shooting in San Bernardino in December, highlighting the growing desire among women to protect themselves in an increasingly uncertain world.
Leslie Deets is another female entrepreneur making waves in the gun industry. As the founder of a gun-centric handbag startup called Concealed Carrie, Deets understands the importance of self-protection firsthand. She and her husband also co-own a gun range in Georgia, where she was a victim of a harrowing assault during her college years. Drawing on her personal experience, Deets designs handbags with hidden holsters for small handguns, ensuring that women can have quick access to their weapons while maintaining a sense of style and fashion.
Tessa Renaud, an Ob-Gyn from Louisiana, is another woman who saw a need in the market and decided to fill it. After getting her concealed carry permit for self-protection, Renaud struggled to find a suitable holster for her firearms. Frustrated by the lack of options available, she designed a line of lace flexible wraps that are secured to the body with metal clips. Her company, Lethal Lace, has seen significant success, with sales totaling $25,000 in December alone.
These female entrepreneurs are not only providing women with practical and stylish solutions for carrying firearms, but they are also empowering women to take charge of their own safety and protection. By creating products that cater to the unique needs and preferences of female gun owners, these women are challenging the traditional male-dominated narrative of the gun industry and paving the way for a more inclusive and diverse future.
In a society where personal safety and self-protection are paramount, the rise of female gun entrepreneurs is a powerful and empowering trend. By offering innovative products that combine function and fashion, these women are not only reshaping the gun industry but also empowering women to take control of their own safety and security. As the demand for female-friendly firearms accessories continues to grow, these female entrepreneurs are poised to make a lasting impact on the industry and inspire a new generation of empowered women who refuse to be victims.
