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Death Wish Coffee Scores Big with Super Bowl Commercial
On February 7, Death Wish Coffee Company will make history as they air a free 30-second commercial during the Super Bowl. This small startup from Round Lake, New York, beat out 15,000 other small businesses in the Intuit QuickBooks Small Business Big Game contest to secure this coveted spot.
The Super Bowl is known for being the most-watched event of the year, with record-breaking ad costs that are expected to reach $5 million for a 30-second slot. However, for Death Wish Coffee, the hefty price tag is irrelevant as they now have the opportunity to showcase their brand to over 100 million viewers.
Owner Mike Brown expressed his excitement at winning the commercial, stating, “Winning this commercial is beyond our wildest dreams. It’s amazing to think that our 11-employee company will be on the same stage as the brands we’ve always admired.” This will be a major milestone for a business that is only four years old.
Inspired by customer demand for a stronger coffee blend, Brown created an ultra-strong dark roast that contains double the caffeine content of an average cup of coffee. Last year, Death Wish Coffee reported $3 million in revenue and has developed a loyal following of fans, some of whom have even tattooed the company logo on their chests.
With the upcoming Super Bowl commercial, Death Wish Coffee is poised to expand its reach even further. Brown has already made preparations by revamping the company website, hiring more employees, and increasing distribution to over 100 grocery stores locally. The goal is to introduce their coffee to a wider audience, both nationally and internationally.
Describing the commercial as a “movie trailer,” Brown promises that it will surprise viewers with its focus on a small business. This unique approach aims to showcase the brand’s personality and values, setting it apart from the major brands that typically dominate the Super Bowl ad lineup.
The success of Death Wish Coffee in securing a Super Bowl commercial spot is a testament to the power of entrepreneurship and innovation. By connecting with their audience and delivering a product that meets their needs, this small business has captured the attention of millions of viewers around the world.
In a world where big brands often overshadow small businesses, Death Wish Coffee’s upcoming Super Bowl commercial is a remarkable achievement that highlights the potential for success when passion and creativity are combined. As the company prepares to take center stage on one of the biggest platforms in advertising, all eyes will be on Death Wish Coffee as they make their mark on Super Bowl history.
