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Ben Affleck recently spoke out about the current state of movie-making in the age of streaming platforms like Netflix, where there is an abundance of content being produced at a rapid pace. The actor, producer, and director, known for his work in films like “Argo” and “Gone Girl,” is venturing into a new realm by starting his own film studio with friend and colleague Matt Damon and RedBird Capital Partners.
During a recent appearance at the New York Times 2022 DealBook Conference, Affleck voiced his concerns about the assembly line approach to movie-making that he sees at Netflix. He expressed that making films is a process that requires attention, dedication, and work, and it cannot be rushed through like an assembly line.
Affleck specifically mentioned Scott Stuber, Netflix’s head of original films, as a talented and smart individual but implied that the task of producing a large number of films annually is almost impossible. He questioned Netflix’s strategy of aiming to produce 50 great movies in a year, pointing out that quality cannot be compromised for quantity.
The actor delved into the complexities of creating movies that resonate with audiences, emphasizing the importance of surprising viewers and making them care about the story being told. Affleck acknowledged that there is a larger audience for action movies compared to small dramas, but he believes that every film should strive to be engaging and impactful.
At Artists Equity, the studio co-founded by Affleck, the focus is on reimagining the relationships between studios, artists, and crews in the film industry. The studio aims to prioritize creative vision and collaboration, rather than churning out films at a rapid pace without considering the quality of the content.
One of Artists Equity’s first projects is a drama centered around the iconic Air Jordan sneaker brand, a collaboration between Nike and basketball legend Michael Jordan. The film, written and directed by Affleck, stars Damon as the executive who secured the landmark endorsement deal with Jordan. This project reflects Affleck’s commitment to telling compelling stories that resonate with audiences and showcase the talents of the artists involved.
In a time when the film industry is experiencing rapid changes due to the rise of streaming platforms and the demand for more diverse content, Ben Affleck’s perspective on the art of movie-making serves as a reminder of the importance of quality over quantity. By prioritizing creative collaboration and storytelling, Artists Equity aims to carve a unique path in the ever-evolving landscape of cinema.
