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Kat Nouri is on a mission to revolutionize the way we think about plastic. As an artist and product designer, she has always been drawn to the versatility and creativity of plastic. However, as a mother and environmentally-conscious consumer, she is well aware of the harmful impact that plastic has on our planet.
In her quest to find a more sustainable alternative to plastic, Nouri has created Stasher, a line of sandwich bags made entirely of silicone. Silicone is a natural material made from sand, rock, and oxygen, making it a much safer and environmentally-friendly option compared to traditional plastic.
One of the key features of Stasher bags is their reusability. While millions of plastic bags end up in landfills every day, Stasher bags can be used for at least three years and are dishwasher, microwave, and freezer safe. This not only helps reduce waste but also saves consumers money in the long run.
In addition to their durability and eco-friendly properties, Stasher bags also come in a variety of fun designs, making them a stylish and practical alternative to traditional plastic bags. With the option to write directly on the bags with dry-erase markers, users can easily label their snacks and meals, adding a personal touch to their on-the-go food storage.
Nouri’s journey to creating Stasher bags began over a decade ago when she started her company Modern Twist, which specializes in silicone-based household products. Drawing on her upbringing in Iran, where health and nutrition were paramount, Nouri has always been passionate about finding safer alternatives to everyday products.
Through her dedication and hard work, Modern Twist has grown into a successful business, generating over $10 million in revenue each year and expanding its product line to include a variety of silicone-based items for babies and households.
The launch of Stasher bags is a natural progression of Nouri’s vision for a plastic-free world. Despite the higher cost of silicone bags compared to disposable plastic ones, Nouri is confident that the long-term economic and environmental benefits of Stasher bags will resonate with consumers.
Looking ahead, Nouri has plans to expand the Stasher line with additional sizes and designs later this year. Her ultimate goal is for Stasher bags to serve as a symbol of the shift towards more sustainable and eco-friendly alternatives to plastic.
In a world where plastic consumption is at an all-time high and environmental concerns are at the forefront of public consciousness, Kat Nouri’s Stasher bags offer a practical solution for consumers looking to make a positive impact on the planet. By choosing silicone over plastic, we can all take a small but significant step towards a more sustainable future.
